Demand for counterfeit and pirated goods continues to rise, with industry sources estimating lost revenues worldwide due to counterfeiting and piracy at $200B annually. The Web fuels the problem; it’s easier than ever for counterfeiters and pirates to capitalize on the immediacy, global reach and anonymity of the Internet.
Brand owners can rapidly detect abuses as they occur, then respond quickly and effectively with automated enforcement mechanisms including auction/exchange de-listings, payment processing de-activation, cease and desist letters and site takedown advisories to ISPs. By clearly demonstrating to scammers an active commitment to proactive brand defense, brand owners can also measurably reduce future brand attacks.
The answer: Rights owners must pinpoint, monitor, and enforce across as many online distribution and promotional channels as possible to shut down online counterfeit sales and pirated digital content. MarkMonitor® offers the industry’s most comprehensive solutions for combating the online distribution and promotion of counterfeit and pirated goods.
Safeguard profits and authorized channels by shutting down sales of counterfeit and grey market goods on B2B exchanges, auction and eCommerce sites.
Protect revenues by shutting down the illegal distribution and promotion of pirated digital content across the widest-array of Internet channels—from peer-to-peer (P2P) networks, user generated content sites, live and video streaming sites and usenet services to search engines, social media and other websites.