In 2007, the U.S. entertainment software industry lost more than $3 billion to global , according to the Entertainment Software Association. The next year, the IFPI found that 95% of all music downloads were illegal. With pirated copies of digital entertainment goods—movies, TV programming, music, games and e-books—flooding the Internet daily, the lost revenues keep mounting. Consumers, having downloaded the content or purchased DVDs or CDs online, are too often left with substandard bootleg recordings—eroding their trust in the industry.
Game producers face additional challenges, as scammers and criminals launch and attacks, stealing user IDs and passwords to impersonate customers and exploit their friends. Meanwhile, brand abusers illegally host copyrighted games on private servers. And nearly all of these industries suffer lost revenues and damaged licensee relationships when cybercriminals sell t-shirts, caps, and other items based on popular sports brands, movies, and other properties.
To stop the diversion of lost revenues, re-establish confidence and bring order to an industry which is undergoing dramatic change as it moves online, entertainment and media companies can put the counterfeiters and pirates on notice—and bring their exploits to a halt. How MarkMonitor® can help.
A global entertainment software organization combats piracy and counterfeiting—while more effectively managing hundreds of online properties—by using Domain Management, MarkMonitor AntiPiracy™ and MarkMonitor Brand Protection™ solutions.
Consistent enforcement works.
How MarkMonitor Protects Content, Consumers and Revenues
Shuts down the distribution of pirated goods—ending diversion of revenue. Stops pirated digital entertainment and unlicensed merchandise sales by detecting and responding to copyright infringement on P2P networks, user generated content sites, exchanges, auction sites and other websites
Protects consumers from inferior quality and bolsters customer trust, by warning them of illicit sites
Shuts down illicit servers which host copyrighted material and charge for access—collecting revenues that should be yours
Maintains firm control of versions, titles, releases and online venues through centralized domain management
Near-100% copyright compliance on eBay, with better than 90% compliance on most sites, enabling unprecedented control over online delivery channels
65% decrease in squatted/abusive sites, and the web traffic they divert, resulting in higher revenues and reduced customer confusion