Every day, more than half of Internet users receive at least one phishing email with 9.2 million consumers having been duped into submitting personal data from phishing scams in 2015. Phishing puts your customers’ financial assets at risk – as well as your company’s brand and reputation.
Today, brand-based attacks are instigated with a steadily increasing level of sophistication from consumer phishing to spear phishing and business email compromise scams, malware and more. They are also distributed through a growing number of mechanisms or channels, including social media and mobile. In addition to the now-familiar email inbox attacks, financial institutions need to monitor search engines, mobile app stores, blogs and social networking sites for links that divert consumers to fraudulent sites.
These attacks pose a significant threat to customer identity theft, which in turn stalls the adoption of online transactions. Meanwhile, brand reputation and consumer trust suffer.
Fortunately, financial companies can protect their brands, revenues and customers by taking proactive, holistic action against the fraudsters and scammers. MarkMonitor® can help.
One of the world's largest financial services organizations fights phishing and malware attacks, cybersquatting and false association with its numerous brands online using MarkMonitor Brand Protection™, Domain Management and MarkMonitor AntiFraud™.
Enforcement against fraud—plus global domain management—bolsters customer trust, limits liability and shrinks portfolio management costs.
How MarkMonitor Protects Financial Services Brands
Sharply reduce fraud-related losses by quickly identifying and shutting down phish and malware attacks, and using "fraudcasting" to warn end users, through their browser, about malicious sites
Maintain consumer confidence in online transactions through aggressive enforcement that discourages fraudsters
Keep your brand reputation strong by clamping down on misuse and misrepresentation of your brands
Ensure a consistent customer experience by monitoring for corporate policy compliance by insurance agents and franchises
Establish and protect business online—while maximizing efficiencies and customer trust—through proactive domain portfolio management
Shutdown of more than 700 phishing and "419" schemes through detection and rapid response
Savings of $14.8 billion in direct losses, time and effort attributed to online brand abuse
50% decrease from peak volumes of squatted domains, false association and other web traffic interception schemes
Dramatic cost savings and efficiency gains through global consolidation of domain portfolio management
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